According to the Pew Research Center, Americans are more racially and ethnically diverse than ever before. This trend is predicted to continue with fervor. “By 2055,” the Pew Research Center explains, “the U.S. will not have a single racial or ethnic majority.”
A considerable piece of this demographic pie is made up of Hispanic people, many of whom prefer to speak Spanish. By using a bilingual answering service, you can meet customers where they are at a reasonable cost. A bilingual answering service can enable to you connect to Spanish-speaking customers without adding demands to your current workforce.
The Hispanic population of the U.S. is very large and rapidly expanding. The Hispanic population of the United States reached 58 million in 2016. This number is projected to hit 106 million by the year 2050. Although a majority of these individuals speak English (68%), there are many who do not (about 32%). Add to this the number of people who can speak English, but would feel more comfortable in Spanish–especially when communicating about specialized topics, such as medical, legal, financial, or technical information–and you have a large group of` people who would benefit from a bilingual answering service.
In the U.S., nearly 40 million people over the age of five speak Spanish at home, and Spanish is the most common non-English language being taught in U.S. schools. Bilingual answering services have the potential to expand your client base, and make many of your clients feel more comfortable communicating. Bilingual services also help to ensure that Spanish-speakers are able to understand important information, which can make your job easier in the long run.
The highest concentrations of Hispanic Americans exist in five major metropolitan areas. These are: Houston, Riverside-San Bernardino, Los Angeles, New York, and Chicago. However, just about every major U.S. city and many smaller towns are home to Hispanic people. Engage with the Spanish-speaking community in your area by offering services that cater to them.
It is estimated that in 1990, Hispanic Americans had about $210 billion in spending ability. By 2012, this number had skyrocketed to $1.2 trillion! Hispanics have now become a major economic force with the power to shape spending trends and make-or-break businesses. You can better access this community by offering bilingual answering services. If you do not actively cater to this population, you could be losing out on a major revenue stream.
Market research tells us that consumers enjoy making personal connections. This is particularly true of Hispanic consumers who tend to feel comfortable doing business over the phone, and who stay on the line longer than non-Hispanic callers, on average. The ability to communicate with these callers in their preferred language can help you gain and maintain their business. By speaking Spanish with these customers, you can foster positive relationships and build customer loyalty in the process.